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FISHERMANS-LODGE

Partner programme

Your audience is already fishing – we bring them to you.

FISHERMANS-LODGE is Finland's first booking portal designed exclusively for anglers. Present your accommodation, guiding service or equipment to exactly the guests who are looking for it.

  • Personal support

    A dedicated contact supports you from the first conversation to your listing.

  • Your offer, your prices

    You stay in control of your content and conditions.

  • Built for anglers

    Relevant fishing details instead of a generic travel listing.

Wooden waterside cabin in Sydmo near Parainen

Sydmo, southern Finland

Near Parainen – this is where the idea for FISHERMANS-LODGE began.

How it began

Born from our own fishing holidays

The idea for FISHERMANS-LODGE was born in southern Finland, in Sydmo near Parainen. Year after year, we travelled to Finland to fish.

As a group, we did not need much – yet every time we faced the same difficult search: finding accommodation that truly suited anglers. A boat with sonar, a jetty, freezer space for the catch, a guide who knows the waters – information that was almost impossible to find on conventional booking portals.

That exact experience sparked the idea for a portal made not for travellers in general, but specifically for anglers. We launched FISHERMANS-LODGE in 2025 with the aim of making fishing holidays as easy as possible to plan while giving providers the stage their offer deserves.

Founded in 2024 · platform launched in 2025 · built by anglers for anglers

Lars Hahne, founder of FISHERMANS-LODGE, holding a caught pike

For us, fishing travel is not just a business – it is a passion.

Lars HahneFounder, FISHERMANS-LODGE

Our goal: make fishing holidays as easy as possible to organise – and give providers the best possible stage to present themselves to this exact audience.

Get in touch

Who the marketplace is for

Five ways to be visible on FISHERMANS-LODGE

Our marketplace is deliberately broad enough to cover everything that makes a fishing holiday – from a place to sleep to a complete package.

  1. Waterfront stays

    All kinds of holiday homes, cabins, apartments and other accommodation close to the water and open to anglers.

  2. Fishing lodges & resorts

    Dedicated landing pages present larger businesses – fishing lodges, holiday villages, resorts, hotels and similar providers – specifically to anglers.

  3. Fishing guides

    Guided trips and guiding services from people who know the waters and bring genuine local expertise.

  4. Fishing-related services

    Complementary offers such as fish cookery courses and other services closely connected to angling and fish.

  5. Fishing holiday packages

    Ready-made packages combining accommodation, boat and guiding for individual days or complete trips from one provider.

Why fishing tourism

An audience that travels – and books – differently

Fishing tourism follows a different rhythm from the classic summer holiday. Providers who understand this can deliberately expand both occupancy and audience.

Two real-world examples

The best fishing periods often fall outside the classic peak travel season.

Exact seasons vary by region, water, weather and local regulations.

Pike

The best bites often come in early summer (May/June) and again in autumn (September/October) – clearly before or after the main tourist season in July and August.

Sea trout

Its main season falls in spring and becomes especially strong again in late autumn around spawning time – also outside the classic summer holiday.

  • Occupancy beyond the peak season

    Fishing trips concentrate strongly on early summer and autumn – ideal for filling beds and boats beyond the classic summer tourism season.

  • Demand beyond tourism hotspots

    Anglers deliberately seek peace and wilderness – locations that mass tourism may overlook are often a selling point for this audience.

  • Less wear on accommodation

    Anglers spend most of their holiday on the water rather than in the cabin, helping protect furnishings and reduce work between bookings.

  • Open to complementary offers

    Whether it is a guided tour, boat rental or equipment, anglers readily add services that suit the trip.

  • Anglers are loyal guests

    A good day on the water brings guests back to the same place or guide. Positive experiences translate into repeat bookings for this audience.

  • Longer stays, higher booking value

    Fishing holidays are rarely short breaks: guests often book several nights plus a boat, guide and equipment instead of a room alone.

What we provide our partners

A marketplace for the right audience

Instead of letting your offer disappear inside a general booking portal, we position it where exactly the right audience is searching.

  1. Central marketplace for a specific audience

    No interchangeable listing between city trips and beach holidays – your offer stands where anglers deliberately search.

  2. Targeted presentation of your services

    Fishing-specific features such as jetty, boat, guide and equipment are presented the way anglers actually search for them.

  3. Marketing for platform & product

    We actively market not only FISHERMANS-LODGE as a whole, but also the individual offers of our partners.

  4. More visibility through partnerships

    Through partnerships and third-party reach, we create additional attention for your offer.

  5. Marketing fishing destinations

    We market regions and destinations nationally and regionally – and your offer benefits directly.

  6. Simple listing management

    Manage your offers, availability, prices and images yourself in our partner portal without technical effort.

  7. Maximum flexibility in the booking process

    An enquiry-based process without a complex technical integration into your existing systems.

  8. Personal partner support

    A dedicated team supports you from onboarding through the ongoing partnership.

View of the FISHERMANS-LODGE partner portal
A look inside the partner portal

Destination marketing

We make entire regions visible as fishing destinations

We continuously work to position Finnish regions as fishing destinations at both national and regional level, showing guests established hotspots as well as new and still little-known fishing areas.

We work closely with our partners on joint projects – from market research and trade fairs to film productions that make a region tangible for anglers.

Our partners

Expansion

Next: FISHERMANS-LODGE is coming to Sweden

Our Sweden launch is already underway. We are expanding our offering to Sweden – one of Europe's most popular fishing destinations – and look forward to welcoming Swedish partners and guests to our network.

Target: launch in Sweden by autumn 2026

Personal support

Your direct line to the team

Partner enquiries do not go through an anonymous ticketing system, but through the small partner-management team that built FISHERMANS-LODGE itself.

Let's get to know each other

Your direct line to FISHERMANS-LODGE

Tell us briefly about your business and services. Our partner team will reply personally – without automatic registration or obligation.

Sabine

Sabine · Partner management

Sabine knows the platform and our partners' needs. She will personally guide you through your next steps.

Or email us directly

info@fishermans-lodge.com

Prefer to talk directly? Choose a suitable time in the calendar.

Book a conversation

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