Buying Fishing Equipment in Finland - Where you can find the best Equipment
Anyone who wants to go fishing in Finland needs the right equipment – but where is the best place to buy it? The Scandinavian country is large and sparsely populated, so there aren't any fishing shops on every corner. Nevertheless, you can find a wide selection of high-quality fishing equipment in Finland, whether in specialty stores or online.
By Lars Hahne
March 31, 2025
Fishing shops in Finland – specialists for your equipment
Finland has several well-stocked specialty stores that focus entirely on fishing supplies. The largest and most well-known store is Ruoto, which has both physical stores and an extensive online shop. Here, you'll find everything you need for your fishing vacation, from high-quality rods and lures to clothing. Ruoto has stores in Helsinki, Turku, Tampere, and Oulu.
Another highlight is the Kuusamon Uistin Factory Shop. This factory outlet offers a wide selection of the legendary Kuusamo spoons and crankbaits—a perfect opportunity to buy authentic Finnish fishing lures directly from the source. The shop is located in Kuusamo.
Another recommended store is Eumer, which is particularly interesting for fly fishermen. Here, you'll find an excellent selection of fly rods, lures, and accessories. Eumer is based in Merikarvia.
More Information on the Shops for Fishing Equipment:
Online shopping: The popular choice of Finns
Because Finland is vast and not everyone has access to a fishing shop, many Finns conveniently order their fishing gear online. In addition to Ruoto, there are other platforms that offer a huge selection of products:
Kalastus.com – A popular online destination for Finnish and international fishing brands.
Sähkökauppa.fi – Particularly convenient for specialized gear and accessories.
Many online shops offer fast delivery within Finland, so you can order your gear even at short notice.
Fishing equipment in retail stores: hardware stores, supermarkets & sports shops
If you only need basic equipment or bait, you can also find what you're looking for in large supermarkets or sporting goods stores. Here's an overview of the categories available in each store:
Prisma (supermarket) – Mainly carries fishing accessories such as hooks, lures, and bait.
Sport-XXL & Motonet (sports and outdoor stores) – Offer a good selection of rods, reels, and fishing clothing. You can also find high-quality outdoor and hunting gear here.
Tokmanni (hardware store & discount store) – Often, inexpensive equipment for amateur anglers can be found here.
Popular fishing brands from Finland
Finland has a strong fishing culture, and several world-renowned brands originate directly from the country:
- Rapala – One of the world's most well-known lure manufacturers. Rapala also owns
- VMC
- Sufix
- Storm
- Blue Fox
- Luhr Jensen
- Williamson
- Dynamite Baits
- Mora Ice
- StrikeMaster
- Marttiini
- Peltonen
- 13 Fishing
- Okuma
- Kuusamo – Specializes in high-quality spoons and crankbaits.
- Merimetso – Produces high-quality fly fishing equipment and accessories.
In addition, international brands such as Daiwa, Shimano, Abu Garcia, and Berkley are also in high demand in Finland.
Conclusion: Where should you buy fishing equipment in Finland?
If you're looking for high-quality equipment, specialized fishing shops like Ruoto, Eumer, or the Kuusamon Uistin Factory Shop are the best choice. If you don't have a shop nearby, it's worth checking out supermarkets, sports shops, or hardware stores.
Since fishing shops are sometimes not located in the immediate vicinity of your accommodation, it's worth planning your shopping well. It's especially convenient to combine your shopping trip with your journey, as you'll be passing through larger cities anyway.
Whether you're an experienced angler or a beginner, you're guaranteed to find the perfect fishing gear for your next adventure in Finland!